Juan Zacarías
Product leader and AI product architect. I build omnichannel digital products at scale. Today I run Horme: one person and a factory of agents that deliver with the discipline of a full team.
People first. Build with purpose. Grow together.
AI does the heavy lifting; decisions on scope, money and production are always made by a person.
Nothing gets built without an approved PRD and a success metric. If it can't be measured, it doesn't get built.
I work with you, not for you: your team learns the method and keeps it.
What you can expect working with me.
- 01 · LEARNER
Every project leaves a written lesson for the next one.
- 02 · INDIVIDUALIZATION
I design for your team and your operation, not a template.
- 03 · ANALYTICAL
Every recommendation comes with its data and its source.
- 04 · DISCIPLINE
Method and gates in every delivery, no exceptions.
- 05 · ACHIEVER
Something in production every week, not slide decks.
The drive toward purpose.
Hormē is the word the Stoics used for impulse: the movement that, guided by reason, carries something toward its end. For the Greeks, Hormē was also the spirit of effort and the drive to act.
That is how the factory works: the agents are the drive and a person sets the direction on every decision that matters. Man in the loop